Toyota joins HP Omen and Intel in support of the Overwatch League

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BLIZZARD Entertainment has announced a brand new partner for the Overwatch League. The multinational automotive manufacturer, Toyota, will be a North American Launch partner for the league.

“We’re thrilled to welcome Toyota to the Overwatch League,” Pete Vlastelica, president and CEO of Blizzard Entertainment’s MLG division, said. “When we were building the league, our desire was to create a premium experience for players and fans, and partners like Toyota are helping us do just that.”

Toyota is planning to have additional broadcast integrations as well as a vehicle presence at the Blizzard Arena Los Angeles.

“Toyota is excited to be a launch partner of the Overwatch League,” Steven Curtis, vice president, media & engagement marketing for Toyota Motor North America, said. “We love the passion of esports fans, and the goal of our partnership is to help take the Overwatch League and the fan experience to the next level.”

Toyota is the latest addition to the sponsors supporting the Overwatch League. The rest of the league’s sponsors include HP Omen and Intel.